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When Jim Franz was a schoolboy in the 1940s, bullying was kids getting pushed around on the playground. But in the intervening years it’s come to be recognized as something more mental and verbal than physical, and its reach has extended from the finite frontier of a schoolyard blacktop to the infinite reaches of cyberspace.

“It’s more than just this little thing that happens on the way to school,” said Franz, the city’s community development coordinator.